MPR

In today’s world, earned, paid, shared, and owned media not only coexist but support, reinforce, and amplify each other. As your partner, our goal is to understand your business goals and work with you to build and implement the right strategies and tactics to achieve them. Our PR and marketing programs leverage every tool available to garner the kind of results we’ve become known for.

Media Relations

A strong media relations strategy is at the core of MPR’s service offering. From launching new products and services to building and growing brands, our deep understanding of the media —how it works, and their needs and wants — allows us to generate thousands of media appearances each year for our clients. Our account teams have significant experience working with business media, as well as industry trade and vertical publications, broadcast media and online outlets.

Our media relations capabilities include:

Media Strategy & Positioning
Blogger/Influencer Relations
Story development fueled by market intelligence
Media events and roundtables
Op-Eds and Bylined Articles
Coverage of branded research & content
Media campaigns focused on industry sectors
Global Media Outreach
Product Review Programs
Coverage monitoring and analysis
International PR coordination
Press office activities

Industry Leadership

A company’s positioning within the competitive landscape is critical, especially from a media and marketing perspective. We work with our clients to identify key executives and spokespersons to transform them into thought leaders with strong opinions on the topics that matter most to the business and the industry at large.

Our Industry Leaderships capabilities include:

Media Training
Speaker’s Bureau
Awards Program
Byline Article / Column Placement
Thought Leadership Programs

Content & Editorial

For 14 years, MPR has developed compelling content to fuel our clients' narratives and amplify their PR efforts. We develop and execute content plans that help our clients rise above the noise with their key audiences. Our content team includes former journalists, experts from PR, marketing, as well as social media specialists who work together to generate engaging ideas, interesting content and identifying effective distribution channels.

Our Content & Editorial capabilities include:

Content Strategy Development
Blog Posts & Other Online Content
Op-ed Campaigns
Bylined Articles
Whitepapers
Podcasts & Audio Storytelling
Digital Magazines
Website Copy and Content
Speech Writing

Special Situations

Our experts have decades of experience preparing for and managing the entire spectrum of special situations for our clients. With the right counsel, any organization can turn a special situation into an opportunity to position itself as an industry leader.

Our special situations capabilities include:

Crisis Response
Reputation Recovery
Merger or Acquisition Communications
IPO Communications
New Office or Location Announcements
Partnership & Alliance Announcements
Funding Announcements
Product Announcements
Event/Trade Show Support

Content marketing

We offer a full suite of editorial and content marketing services and will develop a strategy to maximize the development and use of original content to drive all aspects of your organization's communications efforts – from marketing and social media to PR, sales and new business development.

Our content marketing capabilities include:

Content Strategy & Development
Motion images (video and animation)
Social Media & Engagement
Marketing Collateral
Scriptwriting
Infographics
Publishing
Video production
Influencer Relations