Identifying and creating newsworthy stories is second nature to our experienced team of journalists and media specialists. Having built
solid relationships with media titles and journalists for more than
ten years, we are trusted, well respected and often the ﬁrst point
of call for journalists looking for comment and opinion. Crafting
powerful and persuasive press releases is only a small part of the
work of our pro-active team.
This real-world experience gives us an insider’s understanding of how
to translate messages into news, and how to most effectively target
the best media.
Media relations is an integrated part of overall strategic communications plans, not an afterthought. To achieve this, we ﬁrst must understand our
client’s speciﬁc business objectives. Second, we identify the target
audiences with whom we need and want to communicate. Those two
steps allow us to target the most effective media and hone messages
appropriately. We also monitor and evaluate our results.